2-by-2, clarity and focus

Top-right corner matters.

Clever people love to think they can handle many dimensions, but often when discussing confusing matters, getting that to the simplest form might just help everyone to navigate the complexities.

Whether it’s size vs growth or desirability vs deliverability, getting to two dimensions help people to visualised and differentiate between the stars and the no-hopers. Further, it can help people to think through how change should occur and we can get to the top-right corner.

A clever person makes difficult things appear simple. A fool makes a mountain out of a molehill.

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Process is king

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MCA is not Messy Chaos Assumptions